Good find Monica. The information graphics give a sense of the stats and the style appeals to a young audience, probably in their teens and early twenties. This target audience is often the most hard-to-reach demographic according to marketers. So it needs to speak to their graphic language. The tone and pace works really well as well.
1 comment:
Good find Monica. The information graphics give a sense of the stats and the style appeals to a young audience, probably in their teens and early twenties. This target audience is often the most hard-to-reach demographic according to marketers. So it needs to speak to their graphic language. The tone and pace works really well as well.
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